Business Goals

3 Simple Ways to Gain New Customers


At Retriever Digital Signage, we’re invested in the growth of our customers. When their businesses thrive, we celebrate! Our Retriever platform was designed with this in mind.

Our company, DRM Productions, has created content to help businesses communicate more effectively for nearly four decades. When the market presents a need for a new way to communicate, we take advantage. That’s how Retriever Digital Signage was born – out of customer needs for easily updated and effective tools for communication.

When you do good work, your customers want to thank you. How is your business channeling that customer gratitude?

Here are three easy ways to leverage your happy customers’ gratitude into business growth – and all of them you can do utilizing your Retriever Digital Signage.

1. Invite them to leave you a review.

Increasingly, online reviews are the lifeblood of any business. As potential customers consider engaging with your business, they turn to the web for social proof that your business is honest, delivers high quality experiences and products, and is reputable. Online reviews are most easily won from unhappy customers, so nudging your happy customers to thank you with a positive review is a meaningful way that will deliver positive results in both the short and long term.

2. Create fun ways share about their experience on social media.

Social media engagement is part of the bargain with clients of all generations these days, not just millennials, so take advantage of the power of the social share with fun, engaging opportunities in your business. Some fun ideas include a custom hashtag, photo opportunity, or social challenge – anything that connects your company with your customer in a fun, shareable way.

3. Share with a friend, you both benefit!

More than any other form of advertising, the number one thing that impacts a purchase is a word of mouth recommendation. Invite your happy customers to refer a friend, and give them both an incentive to do so.  That way, it’s more than just helping your business out, it helps them and someone they have a relationship with.

For example, we offer our existing Retriever customers a $50 Amazon Gift card, and a free month for anyone they refer (up to $150 value) when the friend they refer becomes a customer.

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.