From the time someone walks into the door or pulls into the drive-thru of your bank, you have an opportunity. The built in wait time at a bank is expected by your customers, but many banks don’t take advantage of the opportunity to educate and engage their customers during that time.
Successful banks are using Retriever Digital Signage in their communications strategy in these three ways:
#1 – Educating their customers
Your customers come from all levels of wealth and financial literacy, and the wait time is the perfect opportunity to improve their comprehension of great financial practices, security measures, and areas for improvement without putting on any pressure. Their financial education increases their wealth, and is good for everyone.
#2 – Promoting products and services
When your customer is engaged with their teller, they don’t want to be upsold on another product unless they’ve invited themselves into that conversation. Opening the door to a conversation about a line of credit or another service offered by your institution with information as they wait is the ideal way to unobtrusively begin that conversation.
#3 – Engaging the community
Communicating your community values in an authentic way can be a challenge for any institution when your window of time is short, but the payoff is immense. When your customers know you’re invested in the community they care about, they are more inclined to do business with you and show loyalty over their lifetime. Many of our local bank clients share Retriever slides from area non-profits as a part of their playlist, giving these organizations a far broader reach while simply and effectively showcasing what matters most to your business: the community.