Every line of business has some product lines or services they wish their customers knew about. Educating your customer about extended offerings is key to any healthy bottom line. Not only is it 50% easier to sell something new to an existing customer than acquire a new one, they’re likely to spend 31% more when they do try something new than a new customer (Invesp).
Mohican Lodge General Manager Laura Weirick knows this to be true. “We have written in-room guides, and I think these days it doesn’t seem like people want to take the time to read through material.” Mohican Lodge’s restaurant and gift shoppe offer valuable services to the guests at the hotel, and it’s important for the Lodge to draw their guests into these space.
Through wisely placed Retriever screens, however, they’ve been able to advertise dinner specials and promotions as their guests check in or spend time in their lounge, up-selling through customer education.
“It helps to put all the activities on there, and it might bring up something our guests hadn’t even thought about… It puts it right in front of their face as they’re coming in,” shares Weirick.
In addition to up-selling their own services, as a destination hotel they’ve been able to extend advertising opportunities to other relevant attractions in the area, such as the canoe liveries, zip-lining, and greenhouses.
What offerings do you wish your customers knew about? Up-sell with your Retrievers. Let us help – click here to start the conversation.