Digital Signage

Waiting: Optimized!


As businesses reopen with reduced capacity and social distancing measures in place, more businesses than ever have to keep their customers waiting. Waiting is no fun for customers, and it’s far from the ideal way to welcome your customers into your business.

But, waiting doesn’t have to feel like waiting. Businesses can reclaim the wait time and turn that time into a meaningful opportunity to start to create a great experience for your customers.

One of the worst aspects of waiting is feeling bored and uncertain of how long the wait will be. The more bored and uncertain the time becomes, the more frustrated your customers grow.

So, the key to reducing perceived wait is to engage your customers with entertaining and educational content that helps the time to pass quickly (or at least, seem that way)!


Digital signage is a great tool for reducing perceived wait time with on-brand messaging. Our digital signage tool, Retriever Digital Signage, provides businesses with access to built in trivia, news headlines, social media feeds, and weather reports to keep content fresh and engaging in between marketing messages.

In this way, perceived wait time is significantly reduced and customers are able to begin their brand experience in a positive, engaging way without the frustration that typically comes with a long wait.

We’d love to help you strategize ways to improve wait time in your business. Shoot us an email at and we can help!

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.