Loyalty programs are a very popular method of ensuring customer interest and of course, repeat patronage. They are structured as a marketing effort that rewards the loyal buying behavior, so why not use your Retriever Digital Signage to measure the success of your program?
Before you begin, you’ll need to set some goals.
- What do you hope to learn from your audience?
- What do you want them to learn from you?
- How will you communicate? (This question is in place because you could tag-team your Retriever Digital Signage with your weekly email newsletter or text blasts.)
- How will your feedback be collected?
- How will you use the Retriever Digital Signage to promote your loyalty program?
- How will you collect the data from your survey?
- How will your reward your audience?
Using your Retriever Digital Signage to promote your loyalty program will allow you to build your viewer contact, and therefore give you some statistical information about the audience demographic, trends and responses. Through this, you’ll be able to determine which communications are working so you can purge the less effective slides and replace them with content that will spark interest.
Loyalty programs encourage your customers to feel like they are a valued part of your company; they are more than a sales receipt. By integrating your Retriever Digital Signage into your loyalty program you can continue to build relationships by asking for their feedback and open communication! Ask for their opinions choosing a menu special or an item to feature in a sale. When customers feel they have more control, you encourage even more loyalty!
How can you use the Retriever Digital Signage to accomplish this and promote your services? If you’re a restaurant, here’s one option: Add a slide into your regular cycle with a contest. Set the slide to appear every hour or so and don’t say anything about it when you greet your patrons. Your Retriever Digital Signage attracts attention in it’s own right, so imagine their surprise and delight when they realize that they are being rewarded above and beyond the requisite free appetizer after 10 visits.
Of course, there are many scenarios that would apply to different types of company programs, so you’ll have to evaluate for your own business, but keep in mind that the more enticing your reward, the more you will have participating! As your viewers realize that only the loyalty program members can reap the benefits of your Retriever Digital Signage contests, they will be encouraged to sign up for your program. People want to win, so encourage their loyalty to your brand through the Retriever Digital Signage and your own creativity!