Make Your Employees Happy

The HR landscape has changed a lot over the last decade. Thanks to modern technology and improvements in communication, the job of the HR representative has transitioned into a role far more concerned with recruitment, retention, and shaping the culture of the business itself.

As a result, the HR representative, more now than ever, is tasked with keeping employees fulfilled. The demands to meet employee satisfaction metrics are at historic highs.

Do a Google search on employee satisfaction metrics, though, and one thing becomes clear. Satisfaction is a HUGE deal. And honestly, employee satisfaction is a major consideration. If employees aren’t satisfied, they will leave.

But that’s not the whole story. Let’s take a step back.

What if employee satisfaction is just the start. What if we could go to the next step. What if we could actually make our employees HAPPY?

Sounds good, right? But, there’s a step in between. One that isn’t surmountable without a clear plan. Plus, sad to say, happiness is the end result, not the goal.

Satisfaction is good. Happiness is great. But to get there there’s only one clear path. To get to “employee happiness” you should be targeting your efforts toward “employee engagement.”

Happiness only occurs when your employees are engaged. Engagement is the goal. Why? Because employees who have thrown their hearts and minds into the mix are unlikely to leave since they’ve bought in at levels far deeper than just showing up and collecting a paycheck.

But, where do you start when it comes to getting your employees engaged—and happy?

We’d like to help. We created this workbook to help HR reps, just like you, to create a culture of engagement among their teams. And, we’d like to give it to you for free! Just click here to download it and take away seven great ideas to foster happiness among your employees – and keep them around longer!

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Your business needs to communicate more effectively. Whether you’re trying to get the message across to your team or to your customers, improving your communication can solve a lot of problems you’re experiencing every day.

Improving your signage is one terrific way to solve a communications crisis. When you add digital signage to your business, you create a more visible, visually appealing message that draws the eye and communicates in a way that builds understanding and comprehension among your audience.

At Retriever, we’re all about helping people communicate more effectively. For 35 years, our business has been in service of helping people and businesses to communicate well, leveraging modern technology in service of great communication.

As the world changes, so does communication. Eyes are simply more drawn to screens than static signage in the digital world. If you want to get your message across, the first thing that you have to do is catch someone’s attention. We created Retriever as a solution that is visually appealing and content-rich, auto-updating with fresh and interesting content so that it is eye-catching and engaging for anyone within view.

The reality is, there are many solutions to the communication problems you might be having, but we’ve done our best to make sure that Retriever is the most feature-rich and user friendly option on the market. That said, as you consider your options you might be asking yourself what the alternatives are.

So, we thought it would be helpful to break down some of the key features of signage solutions on the market for you in this downloadable comparison chart. If you’re weighing your options, click the button below.

Check Out the Signage Comparison Chart

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Do You Have a Communication Gap

When you’re communicating with a large workforce, you have a lot of options. And, chances are, you’ve tried it all: bulletin boards, email, paycheck memos, text messages – the list goes on. And, even more frustrating: what worked for you just a few years ago isn’t working anymore.

Despite the fact that we are currently living in the age of digital communication, the world of human resources has, on the whole, struggled to keep ahead of the curve. One of the biggest reasons for this challenge is almost counter-intuitive. Communication has been generally streamlined in the business world, but those new channels have in large part been directed in ways that no longer flow through the HR department. The points of contact that existed even a decade ago for the HR rep and the workforce she serves have generally washed away—leaving a large communication gap in place.

Also factoring into this challenge is the fact that the role of HR professionals has become more complicated. And industry metrics show that the role may become even more complex in the coming decades. Today’s HR professionals have a much more strategic role and higher visibility within their organizations. The job has changed, and many businesses are struggling to keep up.

So, do you have a gap in communication with your workforce? Here’s how you might be able to tell.

Misinformation & Missing Information

Rumors, incorrect information, and information gaps are prevalent among your workforce. Big and small, misinformation and missing information can erode a workplace culture for one simple reason: when people don’t have all the information, they feel under-valued.


If your team has the information you’re trying to communicate but can’t keep is straight, that is a clear sign that you need to reinforce your message. Saying it once isn’t enough for most people – in fact, most people need to hear a message 5-7 times before they are ready and equipped to take action!

Difficulty Making Changes

If you have ever struggled to roll out a new policy or procedure, then you know that communicating effectively is key to being able to pivot. Reminders, guides, and visual cues are essential to your company’s ability to change.


Do you see your workplace in some of these pain points? We get it… and we’d love to help. Click here to download the Human Resources Guide to Communication – our free guide full of tips to help you improve the way you communicate with your employees!

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Secret to Employee Satisfaction Retriever Digital Signage

We all want to create a workplace culture that adds to our employees’ lives. We all want happy, satisfied employees who do great work, stick around, and find joy in their work. But, depending on the size of your business and the type of work your employees do, striking this balance can be a challenge.

In manufacturing, for example, the human resources team likely has their hands full managing challenges that are way more time consuming and essential functions of business: retaining employees, recruiting, managing problems, and keeping employee unions satisfied. It can be hard to focus energy and prioritize employee satisfaction.

It might seem counter-intuitive, but prioritizing your employee satisfaction is well worth the time investment.

Satisfied employees stick around and do better work. Satisfied employees help to foster satisfaction among their colleagues, ultimately building a more positive workplace culture.

How do you build satisfaction among your employees? There are many tactics you can – and should use – but at the center of all of them is once central theme: appreciation.

Ultimately, your employees are choosing to work at your company. They have weighed the benefits and the risks, they have made sacrifices to choose their position (time with their family, personal time, other potential positions), and they have agreed to do the task at hand for the wages and benefits you offer. Each day, they make that choice again when they come to work.

We all go through tough seasons in our workplace and on those days, the choice can feel more difficult. But, when you as an employee feel valued, it’s easier to keep daily choosing your workplace.

So, the question we need to ask ourselves is, “How can we demonstrate our appreciation to our employees every day?”

Appreciation has to be tied to more than achievement, and it doesn’t have to be complex. It can be as simple as offering some free snacks in the lunch room, celebrating birthdays, or saying thank you to your staff at every turn. You can get creative with your perks – partner with local arts and culture organizations and offer tickets to your employees, for example. Give them opportunities to celebrate each other.

Employees who know that they are appreciated for their work simply have a better mindset about the work and the workplace. They see themselves as part of a team, not as an “us versus them.”

If you’d like to read more about how to retain your employees and create a happy workplace culture, check out our Human Resources Guide to Communication – our free downloadable eBook about this very thing!

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The Biggest Communication Problem Facing Marketers Retriever Digital Signage

We know how frustrating it can be: you’re spending 40+ hours a week and trying to get a message across to your customers. And, despite being diverse and creative in your efforts, you still hear the same thing: “I had no idea!”

Despite the fact that there are more communication platforms than ever, it’s harder than ever to get your message across effectively. Why is that?

We see one communication shortfall that emerges more than any other among modern marketers: assuming your customers know the information that you’ve communicated.

Imagine this scenario:

Your bank has been trying to sell more home equity lines of credit, but is struggling to get customers to bite. Sure, there have been a few, but you’re just not hitting the numbers you expected for the rate you’re offering.

To solve this problem, you offer incentives to your bankers for selling the product, advertise heavily. You see a slight increase but not a significant return. You press the staff more to upsell, and nothing works.

The real problem is not your staff or your advertising, it’s your assumption that the customer understands. In this scenario, you’re assuming all of your customers know what a home equity line of credit is, how it can benefit them, and how competitive your rate is. Your communication isn’t effective because your communication isn’t meeting the desired recipient at their current level of knowledge and taking them to the point of understanding.

So, what do you do? Start the conversation with the problem first. Put up some slides your digital signage that help the customer to understand their problem, while they wait. Start with the problem the customer is having that would be answered with the home equity line of credit: “Is it time for all new windows? A new roof? New flooring? You might be able to afford it now. Ask us how.”

When your customer is at the teller window, instead of saying, “Did you know you qualify for a home equity line of credit?” try asking some questions that would vet them for whether they’d be a fit for the product. Then, and only then, ask the quesiton: “Are you familiar with how a home equity line of credit works? I see here that you qualify.” At that point, they’re ready for more in depth info.

If you’re in need of more effective communication in your business, we can help. Click here to sign up for a 15-minute call, on which we’ll help you inventory your communications methods and strategies, help you to better understand your target audience, and pinpoint some strategies for addressing the problems.


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Retriever Digital Signage Employee Retention

In manufacturing, one of the biggest and most frustrating challenges is employee retention. For HR leaders in the field, their job requires constant energy spent in recruitment, onboarding, and communicating… and re-communicating.

When the labor pool is small, employee retention is all the more critical: when you find good, qualified employees, you want to keep them. But, keeping your people can be a challenge.

The Baby Boomer generation is typically seen as “reserved,” while younger generations often prefer “more collaborative and in-person means of interacting.” So, as younger generations enter the workforce, they’re coming in with different expectations.

Performing the repetitive work required in the manufacturing field can feel isolating for employees. They often don’t know the person next to them. They aren’t familiar with management. And as a result, they feel no loyalty to their employer because they feel unseen as individuals.

HR leaders in manufacturing who want to see a dramatic shift in employee retention have to create opportunities for employees to connect, feel seen and welcomed. Employees are less likely to leave a place that they feel a sense of community, identity, and connection.

One way to achieve that is through improved internal communication that is automated and highly visible. Simply keeping everyone interested and on the same page with updates builds a sense of community among your team.

You can take that a step further and highlight the individuals on your team: celebrate birthdays, acknowledge achievements, allow them to share things that are meaningful to them with the team and recognize each other.

If you’re interested in learning more about how you can build a team that sticks around in your factory, we created a resource for you, The Human Resources Guide to Communication, which we’d love to share with you. Simply click here for instant access.

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Retriever Digital Signage

If you’ve been in manufacturing for any length of time, you’ve noticed: it’s harder than ever to get the message across to your team. In the communication age, what should be easier – communicating – feels frustrating and it’s wasting a lot of time in your week.

Why is it so much harder to communicate with your team than it once was? There are a few key reasons you might be experiencing frustration in your business:

You aren’t capturing their attention.

While there are more ways to communicate with your team than ever before, you also have more competition for their attention. People get hundreds of notifications every day from their devices and are often operating on information overload. When that’s the case, it can be hard to figure out which messages are the ones that deserve our attention.

We see this problem specifically in industries that are still using paper bulletin boards and memos to try to get the word out. In the digital age, you simply have to be highly visible and digital to grab someone’s eye.

You’re only saying something once.

Because the communication landscape is flooded, repetition is critical to getting your message across. You see this every day as you repeat yourself to remind people of things they should know by now.

Rather than being personally responsible for the need for repetition of important messages, find a way to automate the repetition.

You’re not communicating in a memorable way.

Our brain responds differently to visually captivating imagery than it does to static text. So, when you have a message to communicate, leverage the power of the visual and tell your story with words and images or video.

We created Retriever Digital Signage specifically to solve these communication frustrations for Human Resources departments in manufacturing. If you’re tired of losing hours in your week to ineffective communication, let’s chat for 15 minutes and we’ll tell you about how we can help. Click here to schedule.

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Marketing for a bank has unique challenges. You need to communicate to a broad demographic spectrum, across numerous locations, and you have minimal time to get your message across while they’re in your place of business.

Marketing managers at regional banks are often understaffed and need simple, efficient solutions, not complex time-consuming marketing tools that create more work. Because, at the end of the day, they just want to see their bank’s customers have their needs met with the services and opportunities their bank can offer them.

We created Retriever as the digital signage solution for regional banks that need to get their message across effectively – and without any added complications.

We’ve made it simple for banks to provide relevant, fresh content every day automatically by integrating weather, trivia, news headlines, and social media feeds into the playlist – keeping customers engaged and entertained as they wait. By keeping customers’ attention, banks using Retriever are able to educate their customers about extended services and products while they wait.

One of the features of Retriever that is of particular use to banks is Retriever’s ability to instantly update to any screen from anywhere. Since the software is web-based, you don’t have to spend your time updating signage across numerous locations – you just update once.

“It’s a no-brainer. It’s a click of a button and you save yourself time and that’s money. It’s like adding a staff member,” shares Kristi Lord, Marketing Manager at Mechanics Bank in Mansfield, Ohio.

If you’d like to learn more about Retriever, we’d love to help. Schedule a 15-minute consult right here to learn more.

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If you’re feeling frustrated in your business with your employees – or with your customers – you’re not alone. Communication breakdowns are rampant in the communication age and it seems like it’s harder to get someone’s attention than ever before.

The reality is that the old ways of communicating simply don’t work they way they used to, and the research backs that up – not to mention that we’re all seeing the evidence of those changes each day in our businesses.

We often spend a lot of time and money trying to fix problems that are mere symptoms of a deeper communication crisis. Communication problems impact more than you realize.

Imagine the following scenario:

You are traveling abroad and you are welcomed as a dinner guest at the home of a friend’s family who lives in the area – the friend will not be there. When you arrive, you realize that your friend’s family does not speak your language. Your hosts are gracious and go out of their way to welcome you and make sure you feel at home. As the meal goes on, you all get creative with how you communicate – there is lots of gesturing, drawing, Google translation, and broken phrasing in languages no one is entirely comfortable with, and a great deal of laughter as a result. You leave with warm hugs, leftovers tucked under your arm, and feeling honored and grateful for the family’s welcome home and eager to return on a future trip.

Now, imagine the same scenario, slightly altered:

You are traveling abroad and you are welcomed as a dinner guest at the home of a friend’s family who lives in the area – the friend will not be there. When you arrive, you realize that your friend’s family does not speak your language. The family serves a delicious meal, and carries on an engaging conversation – but you can’t understand a word, since you don’t speak the language. You grow increasingly uncomfortable and try to speak broken phrases in their language, but when they respond it’s too fast for you to even cobble together a guess at a translation. You leave soon after the meal feeling embarrassed.

These two scenarios are just one way of illustrating the impact that great communication can have on the experience people have with your business. If you want people to have an exceptional experience with your company, then you have to be willing to meet people where they are when it comes to the way you communicate with them.

So, how do you communicate effectively in the “communication age?” Here are the four keys that, we believe, will transform the way you communicate with your team and with your customers:

High Visibility

Visual Appeal

Engaging, Relevant and Current Content



We’d love to give you the tools you need to transform your communication and eliminate your frustrations. And, we’ll do that for free! Just click here and schedule a 30 minute communications consultation with one of our experts and we’ll help you cure your communications crisis.


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We have the best customers. Retriever customers understand the value of communication in their business, and we’re consistently impressed with their creativity as they find new ways to leverage digital signage for both internal and external communications.

One thing that’s true for all of our clients – and everyone really – is that we’re looking to find ways to add hours back in our week. No one has enough time and anything we can do to streamline our processes and do things in a more efficient way is one of the simplest ways to find some more time in your week.

Retriever was actually created as a solution to same time for our customers. DRM Productions has been helping businesses communicate more effectively for more than 35 years through a variety of media, and Retriever grew out of a need our customers had to communicate more effectively in the digital age… reducing hours spent on updating signage.

So here are a few tips to streamline your Retriever workflow to save you a little time (and if you’re already doing these time-saving things, great work!):

Schedule Publication and Unpublication

One of the best ways to take care of future you is to plan ahead when scheduling slides. If you schedule publication and unpublication, you won’t have to remember or take the time to turn off the slides that have expired.

For holiday-specific slides, take the time and schedule them out for a few years! One less thing to remember to do, and it will only take a few seconds of time to plan ahead.

If you’re not sure how to schedule, just watch this quick video tutorial:


Duplicate Slides 

If you’re recreating content for each playlist, or every time you make a new slide, it’s time to learn about the duplication feature. It’s actually really easy to do, and will save you time! Duplication is handy whether you’re trying to publish the same content across multiple playlists, or if you’re simply creating something similar – rather than spending time resetting colors and images, just duplicate the slide and tweak it for what you need.

This video shows you how:


Check Out the “What’s New” Category

Retriever users know the value of keeping things fresh both in the way things look as well as content. One easy and quick way to refresh your content is by simply changing the slide template and giving it a fresh look. We are frequently updating our slide templates, and rather than digging through each category, we put everything new in the “What’s New” category – check it out!

Whats-New-Category Retriever Digital Signage

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