Our society has an insatiable appetite for fresh content. We literally have hundreds of thousands of movies and episodes of TV shows we’ve never watched at our disposal at all times. Our “to be read” lists are miles long, and we refresh our news feeds constantly. As a society, we are bored easily and tune out when we’ve already seen something.

That’s why it’s so important to keep your Retriever playlist filled with fresh content each day: digital signage is most effective when content is new and engaging. For most businesses, that seems like a daunting task. After all, you’re already keeping your social pages updated along with the other demands of your day to day. That’s why we’ve made it simple for you to keep your Retrievers updated with fresh content, with minimal time and effort.

Pull in your Twitter feed

Retriever Twitter SlideYou are already creating outstanding content to fill your social feeds, so why re-invent the wheel? Pull your Twitter feed into your playlist, and you’ll automatically have fresh content each day, while encouraging your patrons to connect with you on Twitter.

Schedule for Celebrations

Certain celebrations happen every year – birthdays, holidays, etc. – and if you’ve scheduled your seasonal slides once, then it’s simple to schedule them to publish/unpublish annually for each time that holiday rolls around!

Scheduling on Retriever

 

News, Trivia & Weather

We have built into Retriever automatic, fresh content for you to incorporate into your playlists every day, by simply adding the slides just once! News headlines, weather forecasts, and trivia auto-update with interesting and up-to-date content so that you don’t have to give it a second thought.

This Day in History Retriever Digital Signage

Of course, you can also keep your slides up to date each day too, but one of the best things about the Retriever platform is that you can set it and forget it.

If you love your Retriever Digital Signage, will you tell a friend about us? When a new customer signs up based on your referral, you each get a month free (up to $150).

 

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Case Study: Geauga County Public Library Retriever Digital Signage

Geauga County Public Library is a county-wide library system serving 55,000 cardholders, representing roughly 60% of the residents in their county. Serving all ages and a broad section of the community, it can be hard to find modes of communication that work for everyone.

For the Geauga County Public Library, finding ways to communicate with all of their patrons across multiple branches can be a particular challenge. “You can’t hit everybody where they are all the time. They might have missed something in the newsletter. They might not be on Facebook, they might not be on Twitter,” shares Lori Weber, Marketing Manager for the Geauga County Public Library.

“Anytime I walked into any location, I saw stacks of paper and bookmarks everywhere, and I thought, ‘There’s got to be an easier way,'” Weber recalls. That’s why Geauga County Public Library turned to Retriever for help. Strategically placed digital signage throughout the library system has empowered the Geauga County Public Library’s marketing team to communicate more effectively with their patrons while saving valuable time and countless trees!

“We’re a visually driven culture, and used to looking at screens,” acknowledges Patrick Culliton, Marketing Specialist for the Geauga County Public Library. The library began to utilize their Retrievers to promote upcoming events, closures, announcements, and library news, as well as pulling in the weather and social feeds. Culliton noticed that library patrons began to ask more questions about upcoming events and opportunities that had been communicated utilizing the Retriever Digital Signage.

The addition of Retriever Digital Signage into the marketing strategy for the Geauga County Public Library is saving the marketing team a great deal of time. Each day, the library is recommending a book on Twitter, which automatically pulls into the Retriever playlist, ensuring that every day the Retrievers will have fresh content even if the team doesn’t have time to add anything new to the playlist.

Moreover, coordinating messages across numerous branches is simplified to a touch of a button. “When we need to get information out that’s system-wide, we can make one slide and duplicate it to all branches, and we can also customize specific programs for individual locations,” shares Weber.

“We can’t get everyone all the time, but if they’re coming to the library and checking out books, here it is for them.”

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Our clients are constantly innovating and finding new and creative ways to use digital signage in ways that make sense for their industry. In this spotlight, we’ll be featuring the Renaissance Theatre, our area’s historic theatre and performing arts center.

The Renaissance Theatre, which originally opened in 1928, has more than 30,000 people come through its doors each season for a range of arts and entertainment events. With a small staff, great communication is key. That’s why the Renaissance is utilizing Retriever Digital Signage both inside and out!

The Renaissance Theatre Concessions Stand

The theatre’s concession stand features Retrievers as its digital menus. If you run out of a product, you can quickly and instantly update your menu – saving disappointment and frustration in the concessions line. In fact, we created several slide templates for the Renaissance for this exact purpose!

Throughout the theatre, you can find digital signage showcasing upcoming shows, thanking sponsors, and showcasing images from recent productions. They have placed multiple screens throughout their lobby spaces as well as inside the theatre so that patrons can easily follow along with this in-house advertising during wait times.

Ren_Exterior_-_Marquee_sm

The theatre’s marquee is also utilizing the Retriever platform powering a digital outdoor sign! Since the Renaissance often has several upcoming production, this means that their outdoor marquee can feature many upcoming shows, not just one. Additionally, hours are saved each week by digitally updating the sign rather than manually placing letters onto a traditional marquee.

We’re proud to have the Renaissance Theatre as a client because they’ve found multiple ways to incorporate digital signage to grow their organization and communicate with their customers. We’d love to help you invent new and creative ways to leverage your Retrievers to go to work for you – let us know how we can help!

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Why Screens Work Retriever Digital Signage

Recently a few of our team members were installing Retriever screens at a local library. After they hung the screens they were busy with some other installation details, and they looked up to notice a handful of people were gathered around, staring at the blank screens. The screens were off, but people continued to stare at them every time they passed by.

This is why digital signage is such a natural fit for any type of business with a communication problem. The human eye is drawn to screens. While this story is anecdotal, the research backs it up.Digital signage captures 4 times as many views as static displays, and has a higher rate of recall. In fact, people have a stronger recall for what they see on digital signs than almost any other type of advertisement.

Compare these recall rates as reported by Nielsen:

  • Online Banners, 3 percent
  • Magazines, 21 percent
  • Radio, 27 percent
  • Billboards, 30 percent
  • Television, 32 percent
  • Digital signage, 52 percent

Which, of course, makes sense. We can all observe in our own lives that our eyes are drawn to screens. So, when we think about our businesses, the critical question must be asked: are you communicating with your employees and customers in a way that meets them right where they are, or are you trying to make an old format work in a new world?

One of the challenges of any new technology can be the learning curve associated with learning the tool, followed by carving out the time to maintain the tool going forward. That’s why we’ve created Retriever to be a low-maintenance, user-friendly interface that even the most technologically un-savvy staff members can feel comfortable with. Retriever is easy to schedule playlists with critical information and you can simply drop in auto-updating content such as trivia, headlines, weather, and more to keep your viewers engaged every day.

If you’re ready to communicate in a more effective way, we’d love to help. Click here to contact us via email and we can start the conversation.

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Maximizing Impact with Your Digital Signage

When you make the move to digital signage, you’ve already wisely selected eye-catching and engaging signage that will attract viewers instantly. But, if your signage isn’t getting the traction it used to, it might be time to make a few simple adjustments to maximize impact for your business.

Whether you are using digital signage for internal communication with your team, or for promotional and educational purposes with your customers and clients, these helpful tips will help you take your Retrievers to the next level.

 

Variety: It’s the Spice of Life

One rookie mistake we often see with businesses using digital signage is that they only include informational slides in their playlists. Ad, ad, ad, ad, ad, ad. While it might seem counter-intuitive to mix unrelated slides into your playlist, our research actually indicates that engagement is far higher when you mix in entertaining content among informational slides.

Imagine you work for a large manufacturer and your HR team has placed a Retriever screen in the break room. If every slide on the playlist is another HR announcement, same every day, do you think your employees are going to look at the screen or are they going to ignore it and stare at their phones?

Now imagine that it regularly updates with entertaining trivia, daily news headlines, and weather forecasts? What if they saw special accolades of themselves and their colleagues there? They are far more likely to engage with the “same old” necessary announcements when they’re entertained by the things they actually care about. If you think about it, that’s the entire principle of social media!

 

Photos & Videos

We believe in a simple, no fuss solution to digital signage, and that’s why we’ve created the Retriever platform. You don’t need a graphic designer or a videographer to create beautiful, engaging signage. But, it’s likely that your business is already creating videos for social media already. And, if that’s the case, those videos can work double time for you by including them on your Retriever screens. Not only will they increase engagement with your important content, but they will enhance the overall experience for the viewer.

 

Location, Location, Location

When we work with Retriever clients, we put a great deal of thought into where your digital signage is installed on site. Finding the right location for your digital signage where viewing is optimal is key. Do your viewers have clear visibility of the screens? Are they spending a great deal of wait time or leisure time in the spaces where your screens are installed? Is the information they’re seeing on those screens relevant to their experience in that location? Is the screen resolution clearly visible at a normal distance?

Digital signage is only as good as its content, and if you can’t see the content, then it’s just no good at all. When you adopt Retriever Digital Signage, we’ll help you optimize your screen placement for the ideal level of engagement for your audience.
If we can help take your signage to the next level, click here and set up a conversation.

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Retire Your Pushy Salesman - Adopt a Retriever

One of our clients relayed this in-store experience she had while she was buying a new cell phone:

I had ordered my new cell phone online and was picking it up in the local retail store. While I waited for them to bring the phone out, I was perusing the cases that they had in stock, thinking that I might buy one.

The employee who had checked me in and was retrieving my phone mentioned that they had an accessories special going on and would go grab my phone and then tell me more. As I looked at the cases, there were no prices on the products, and no signage about the special anywhere to be seen. Since I’d already spent a lot of money on the phone, I was hesitant to make any significant additional purchase, but was definitely interested in hearing about the promotion.

When the employee returned, he was carrying a pair of expensive ear buds and some screen protectors for my phone and said that if I were to bundle the case with screen protectors and earbuds, he could save me $80 and would bundle them all for $200.

I felt a little trapped by the pushy salesman, and still very unclear on what the promotion was, so I ended up leaving with just the phone and bought the screen protectors and case online instead.

There were quite a few missteps in this client’s buyer experience at this store that not only resulted in the loss of a potential sale for the store, but in a decreased lifetime value for that customer who will likely avoid their storefront going forward after a negative experience.

If this cell phone retailer had employed effective digital signage near the accessories, while the customer waited, the experience would have gone very differently. While the employee found her order, the customer could have learned about the promotion as she browsed and considered whether it would have been of value.

Then, when the employee returned, she could have asked questions about the promotion. Communicating the promotion digitally gives the store not only flexibility to run short promotions without an added advertising expense, it also shifts that staff member’s role from “pushy salesman” to “helpful resource.”

Now more than ever, it’s a critical time for stores to make the buying experience an enjoyable, welcoming one in which your store is communicating effectively and your customer feels valued. Digital signage is an effective way to take your store’s communication to the next level. Click here to set up a meeting and we can help you strategize ways to get started.

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Three Reasons Your Store Should Adopt Digital Signage

It comes as no surprise to any retail business that times have changed. Customers shop differently today than they did in any previous decade. Your store now not only competes with your local competitors, it’s a part of a worldwide marketplace that exists online simultaneously with your physical storefront. Your customers make decisions about your product and whether they’re ready to buy before they every walk through your doors. So, how do you position your employees as relational experts rather than pushy salespeople?

We believe that Retriever Digital Signage is the key to rescuing your relationships with your customers and maximizing profits for your retail business. Here are three ways adopting Retriever screens into your storefront will help you:

1. Educate 

The twenty-first century buyer is looking to your store to be the expert in your field. Essentially, if you know the most about your product, then it’s a fair assumption for your customer that your product will be of high quality. People are willing to pay marginally more for quality items. While you can and should tell your customers that your items are quality, demonstrating your expertise and teaching your customers allows them to draw the conclusion that you are the expert, resulting in a deeper belief in that fact.

Your Retriever screens are an ideal channel to educate. You can create simple slides or videos with expert tips and tricks. For example, a clothing boutique could use their Retrievers to showcase slides or videos with laundering tips, outfit suggestions, style guides, and upcoming trends. Bonus: you can utilize the same content on your social media platforms or in your email marketing campaigns!

2. Entertain 

Entertaining your customers is one of the best ways to improve their overall experience in your store. It’s the same reason you have music playing over your sound system, you carefully consider your employee uniform, your interior design, and some stores even utilize scent marketing to engage their customers – a great buyer experience has everything to do with aesthetics.

We’ve made it easy for our Retriever clients to entertain their customers with pre-built trivia, news headlines, weather reports, and more. Get creative and have fun with photos and videos that will delight your customers. Pro-tip: if it works well for you on social media, it’ll play well on your Retrievers. Just make sure whatever you use is highly visual and readable at a distance.

3. Advertise

When you have sales and promotions going on, your biggest challenge is to communicate those to your customer in an effective but low-pressure way that invites them to engage without coming across as pushy or “sales-y.” Digital signage perfectly lends itself to in-store advertising because it’s highly visual, simply updated, cost and labor effective. If you’re part of a larger company, your signage can be synced across numerous locations and scheduled alongside your promotional calendar. If your store is a small business, you can create beautiful and customized digital slides without hiring a graphic designer to stay on brand.

 

We’d love to help you engage your customers in an ideal buyer experience. Let’s have a conversation – click here to send us an email to set up a time.

 

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Six Slides to Spice Up Your Playlist Retriever Digital Signage

If you’re a long-time Retriever user, you may be utilizing the same handful of slide templates, and it may be time to spice things up. If you haven’t dug into the categories lately, we wanted to take this opportunity to showcase a few of our favorite templates that you can sprinkle into your playlist for a fresh look!

Retriever Digital Signage: 5-Day Forecast with TimeSlide Name: 5-Day Forecast with Time
Category Where You’ll Find It: Date & Time or What’s New
Why It’s Great: This slide gives you an up-to-date weather forecast, a perfect way to mix up your main message and keep people engaged!

Retriever Digital Signage: Timeline with Pictures

 

Slide Name: Timeline with Pictures
Category Where You’ll Find It: Date & Time
Why It’s Great: This slide is highly customizable with a background image as well as text & images on each timeline event. It’s an easy way to tell your story in a highly visual way!

Retriever Digital Signage: Happy Birthday - Text and PictureSlide Name: Happy Birthday – Text and Picture
Category Where You’ll Find It: Parties & Special Events
Why It’s Great: Celebrate your most important people with their photo and a birthday message on their special day! Pro-tip: schedule this slide to publish and unpublish in advance!

Retriever Digital Signage: Entertainment Trivia

Slide Name: Entertainment Trivia
Category Where You’ll Find It: Trivia or Arts & Entertainment
Why It’s Great: Fun trivia can break up your playlist to keep it from being overly promotional, while engaging your audience to keep them paying attention for a longer period of time. Utilize our built-in trivia, or create custom trivia yourself!

Retriever Digital Signage: Twitter - Latest

Slide Name: Twitter – Latest
Category Where You’ll Find It: Social Networking
Why It’s Great: You’re already creating great content for your social channels, so let your Retriever’s remind your customers to engage with you on social, while sharing some relevant content.

Retriever Digital Signage: Richland Source: Latest News

Slide Name: Richland Source: Latest News
Category Where You’ll Find It: Richland Source
Why It’s Great: For our local customers, we’ve already integrated the Richland Source headlines into our playlist – you simply need to schedule it! Choose topic-specific headlines, locally-based stories, or the latest news.

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Five Things to Avoid Retriever Digital Signage

When you invest in digital signage, you want it to be an effective communicator. Whether your Retrievers function as an internal communications management solution for your staff, or as an external tool used to communicate with your customers, there are a few common errors that can dramatically reduce your impact.

Spelling and Grammatical Errors

We’ve all made a typo or used the wrong spelling of a word, but nothing makes your business look less professional than poor spelling on your digital signage. If the written word isn’t in your comfort zone, ask someone to give your copy a look. There are also free tools, such as Grammarly, on the web that you can use to check your work before it goes live.

Low Contrast

If you’re trying to get your message across, try to choose contrasting colors (i.e., a dark and a light color like navy and white) for your text and background. When color shades are similar, it can be hard for your audience to read.

Forgetting to Unpublish Old Content

We get it – you’re busy! It can be hard to prioritize updating your Retriever playlist amidst all of the other tasks in your day. But, forgetting to turn off outdated content is a clear sign to your customers that your business is overwhelmed. Pro tip: schedule an unpublish date for content that expires, so that you don’t have to remember to go in and turn it off. Here’s a video tutorial that demonstrates how to schedule a publication and unpublication date:

Audio-centric videos on mute

We hope you’re integrating videos into your playlist! They’re an awesome way to engage viewers with your content and a perfect use for your Retrievers. If you keep your screen’s volume on, your video can play at a normal volume and will look and sound great! However, if you keep your screens muted, it’s important to utilize videos that still get the message across even if there’s no audio. Bonus: many of our customers are utilizing videos formatted this way on their social media platforms too!

Text-Only Playlists

Retrievers are highly visual on purpose, because we know that humans prefer to engage with visual content. If you’re only utilizing text in your Retriever playlist, it’s time to incorporate some visuals like photos and video to keep from boring your viewers. We’ve built lots of great visuals into the templates, or you can simply upload your own!

 

If you’re interested in some tips for utilizing your Retriever Digital Signage more effectively, reach out. We’d love to help!

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Retriever Digital Signage for Human Resources

The first 90 days of a new appointment is make it or break it for your new employees. Your company’s communication strategy is a critical element of your company’s onboarding process if you want to retain the great people you’ve recruited.

“Your goal in every transition is to get as rapidly as possible to the break-even point,” writes Michael D. Watkins, co-founder of leadership development company Genesis Advisers in his book, “The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter.”

The “break-even point,” as Watkins calls it, is the point at which the employee is contributing more resources than they are consuming from the company. Getting to that critical point early has an exponentially higher return for employees who transition well. Those who take longer to get to the break-even point have a lower value to the company over time and an uphill battle to climb for the rest of their time in that role in order to undo bad first impressions made in the first quarter of their appointment.

How can your human resources team get your new employees to that break-even point more quickly? Here are a few tips:

  • Highlight what is important for your team. New hires are overwhelmed with a mountain of information as they learn the new role, the company, and the social dynamic of their new workplace. Visual guides to key goals, stakeholders, and goals will speed the process along and get your employees to “break-even” more quickly.
  • Integrate your new employees as part of the team. When you’re new, learning names and positions can be a real challenge for even the most outgoing employees. Assimilation for your new employees is paramount to their success, so find creative ways to keep names, faces, and positions fresh.
  • Loop your new staff into existing announcements and events. Nothing can make someone feel like an outsider more quickly than everyone else assuming they already know about upcoming events, meetings, or office gatherings that were organized before they joined the team.

We believe that improving your communications strategy to better welcome new employees is a perfect use for your Retriever Digital Signs. Highlight key benchmarks and goals in your playlist, showcase your organization’s stakeholders with names, images and video, and keep the staff picnic at the front of mind, even if someone wasn’t on the original email.

It takes just moments to make a dramatic shift on the longterm success of your new hires. We can help you get started. In fact, we’ve written a book all about how to effectively communicate as a Human Resources professional, which we’d love to give you a free copy of:

Download our Communications Guide

 

 

 

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