Retail
Changing the Game for Retail
Business owners who have worked in retail for a long time all agree – business looks different today than it did ten years ago. The dawn of the digital age has ensured that only the fittest retail businesses have endured. What are they doing differently than their competition? Retail businesses that have evolved to communicate…
Business Goals
4 Myths Business Owners Should Stop Believing
When you own a business, you understand what it means to “figure it out.” You might not have the experience, education, or confidence in what you’re doing, but your business requires you to make it work and find a solution – no matter what. When you hit the threshold of success, it doesn’t really matter how…
Human Resources
3 Tips for Communicating More Effectively With Employees
It hasn’t always been such a challenge to communicate well in a corporate setting. Before the days of automatic deposit, there were physical paychecks that employees took home, and you could put the most important messages inside. People weren’t as distracted, either, but with a cell phone constantly in hand, it’s hard to get the…
Retriever Users
Client Spotlight: Bookmasters
How do you emphasize the individuals in your big company while taking care of all your other job functions? The Human Resources team at Bookmasters in Ashland, Ohio understands that when your employees feel like they are seen, heard, and valued, a business thrives, and they’re using their Retriever screens to spread the message to…
Marketing
How to Create Digital Signage to Support Your Marketing Strategy
Marketing in the digital age is no simple task – it requires thoughtful coordination of outbound and inbound strategies in order to ensure that your product is meeting the marketplace with the right message, the right price, and right positioning. Today’s marketer has a robust toolkit… and limited time and budget. When we created Retriever…
Business Goals
How to Crowdsource Engaging Content
Creating fresh and engaging content for your digital signage on a regular basis will help to keep the people viewing it engaged, which can feel like a daunting task, but it doesn’t have to be the case. Whether your digital signage is aimed to engage your customers, your employees, your students, or someone else entirely,…
Business Goals
3 Simple Ways to Gain New Customers
At Retriever Digital Signage, we’re invested in the growth of our customers. When their businesses thrive, we celebrate! Our Retriever platform was designed with this in mind. Our company, DRM Productions, has created content to help businesses communicate more effectively for nearly four decades. When the market presents a need for a new way to communicate, we take…
Communication
The Key to Breaking Through the Clutter
We experience it every day – everywhere we look, something is fighting for our attention. Billboards, phone notifications, junk mail, emails, memos, ads… for our own sanity, our brains begin to tune it all out. But, when that happens, we also start to miss the important bits – the critical messages, the key updates, or the opportunities to connect that…
Retriever Users
Client Spotlight: Skyline Chili
Ohio is known nationally and internationally for a number of things – it’s the home of the Ohio State Buckeyes as well as the delectable chocolate buckeye, the birth state of seven U.S. Presidents, home of the Rock & Roll Hall of Fame and the Football Hall of Fame, home of astronauts Neil Armstrong and John Glenn. One of Ohio’s…
Human Resources
The 4 Best Ways to Train Your Staff Using Digital Signage
We have run a small business for the past 35 years, and we’ve learned that when it comes to onboarding staff, you’re never quite done. Once you get someone trained and settled into their role, it’s time to hire and train someone else – either thanks to growth or due to typical turnover. Most small businesses don’t…
Digital Signage
Three Simple Ways to Keep Your Content Fresh
Our society has an insatiable appetite for fresh content. We literally have hundreds of thousands of movies and episodes of TV shows we’ve never watched at our disposal at all times. Our “to be read” lists are miles long, and we refresh our news feeds constantly. As a society, we are bored easily and tune out when…
Retriever Users
Case Study: Geauga County Public Library
Geauga County Public Library is a county-wide library system serving 55,000 cardholders, representing roughly 60% of the residents in their county. Serving all ages and a broad section of the community, it can be hard to find modes of communication that work for everyone. For the Geauga County Public Library, finding ways to communicate with all of their…
Retriever Users
Client Spotlight: The Renaissance Theatre
Our clients are constantly innovating and finding new and creative ways to use digital signage in ways that make sense for their industry. In this spotlight, we’ll be featuring the Renaissance Theatre, our area’s historic theatre and performing arts center. The Renaissance Theatre, which originally opened in 1928, has more than 30,000 people come through its…
Digital Signage
Why Screens Solve Your Communication Issues
Recently a few of our team members were installing Retriever screens at a local library. After they hung the screens they were busy with some other installation details, and they looked up to notice a handful of people were gathered around, staring at the blank screens. The screens were off, but people continued to stare at them every time they…
Digital Signage
Maximizing Impact with Your Digital Signage
When you make the move to digital signage, you’ve already wisely selected eye-catching and engaging signage that will attract viewers instantly. But, if your signage isn’t getting the traction it used to, it might be time to make a few simple adjustments to maximize impact for your business. Whether you are using digital signage for internal communication with your team,…
Digital Signage
Retire Your Pushy Salesman – Adopt a Retriever!
One of our clients relayed this in-store experience she had while she was buying a new cell phone: I had ordered my new cell phone online and was picking it up in the local retail store. While I waited for them to bring the phone out, I was perusing the cases that they had in stock, thinking that…