Ohio is known nationally and internationally for a number of things – it’s the home of the Ohio State Buckeyes as well as the delectable chocolate buckeye, the birth state of seven U.S. Presidents, home of the Rock & Roll Hall of Fame and the Football Hall of Fame, home of astronauts Neil Armstrong and John Glenn. One of Ohio’s crown jewels, however, is its Skyline Chili.
Skyline Chili was founded in 1949 in Cincinnati, Ohio and since then has become a statewide phenomenon and a must-try attraction for tourists to the state. Its signature dish features spaghetti, chili, cheese, beans and onions in a delicious, savory combination that often requires a plastic bib for any age diner.
The Mansfield, Ohio location of Skyline Chili is one of our favorite places to enjoy a delicious lunch, and has been cleverly utilizing Retriever Digital Signage in their restaurant for several years.
“It’s a very easy tool to use. It is a great way to promote different things from within the store,” says Skyline Chili General Manager Paul Dilley.
Skyline Chili in Ontario, Ohio is using Retriever Digital Signage to elevate their “four walls marketing,” a strategy used in the restaurant industry that capitalizes on the space the customer is sitting in as they dine to advertise both current and upcoming promotions. Four walls marketing allows customers to make decisions about their purchases during their visit, increasing their sales potential, and also about when they will return to the restaurant.
Many restaurants have television screens throughout their location, and Skyline Chili is no exception. By providing entertainment on their screens like important sporting events and even occasional family films, they are creating a memorable experience for their clientele. Adding Retriever Digital Signage into the mix allows them to educate and enhance the experience for their customers who are already looking at the screens around them while they enjoy their meals.
“In the restaurant industry we have things called LTOs – limited time offers,” shares Dilley. By leveraging the simplicity of the Retriever platform Skyline Chili is able to simply and easily offer LTOs to their customers without the added expense and time delay of printing a suite of materials to promote the product being offered.
If your restaurant would like to learn more about Retriever Digital Signage as a solution for your four walls marketing, click here to connect with us.