Digital Signage

Four Ways to Increase the Impact of Your Digital Signage


When you installed your digital signage, people took notice. Your employees started to have a better sense of upcoming events and announcements, your customers became more aware of upcoming promotions, and everyone commented on the new addition.

As time went on, though, you might be noticing a decrease in the impact your signage once had. If it seems like your digital signage is losing the attention it once garnered, it’s not hard to recapture your viewers’ attention. Try giving attention to these four things:

Entertaining content

If you want to engage people, then you need to be engaging! We all want to watch something that’s entertaining and engaging – whether it’s informational, comedic, beautiful, or interesting. If it’s boring to you, it’s boring to your viewer.

Highly visual

If you’re only using text on your digital signage, you’re seriously underutilizing the power of digital signage. Find ways to incorporate images and videos into your digital signage playlist and you’ll immediately see an uptick in attention. Even better if you can utilize images of people the viewer will recognize over stock photos.

Dynamic motion

Our eyes are drawn to movement. That’s one of the reasons we’ve built so many motion effects into Retriever Digital Signage – movement is more engaging to the eyes. You can upload videos, a good variation of transitions, or both and see people more drawn to pay attention to your digital signage.

Up to date

When people see something that’s out of date, they make a mental decision that the content is not relevant to them. Over time, the more frequently they see outdated information, the more likely they are to disengage from the information source. Imagine if, every time you opened Facebook, you only saw the same 10 posts for a week? You wouldn’t pay attention.

You can schedule unpublication dates and times on Retriever, or you can set a time to regularly go in and keep it fresh. However you do it, make sure you’re regularly updating your playlist!

We’d love to help you increase the impact of your digital signage – just click here to connect.

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.