Business Goals

Reduce Meetings and Streamline Communication


We’ve all been there. We’re introducing something new to the teams – a new procedure, policy or routine, perhaps. So, we start by going through it at a team meeting. Everyone leaves on board, saying they understand.

But, within a week, you notice that people are falling back into their old habits.

So, you schedule more meetings to check in about the new process, seeing if any new questions have arisen, and telling people how important the new thing is.

We have all been there – in fact, on average, businesses are spending 23 hours in unnecessary meetings each week!

So, why do new procedures take so long to grow roots?

In part, that has to do with how the human brain works. Human beings require on average seven repetitions of new information before they are ready to take action. But, not all of those repetitions need to utilize the same methodology.

For example, you can hear something, read something, try something, see something, etc. What if you told your team just once in a meeting, and automated the next six (or more) repetitions? Can you imagine how that might increase the impact of the message you’re trying to deliver?

That’s one great way digital signage can help your business. When you place TV screens throughout your workplace in clear view of your employees, you can capture and hold their attention in a way that passively reminds them on a looping playlist throughout the day.

Imagine that you tell your team how to do something at a meeting, followed up with a quick email outlining the new process. Then, throughout your workspace they’re reminded by video, photo and text signage that repeats on a loop and draws their eye. The normal rhythm of hearing something new and promptly forgetting it would go right out the window!

We’d love to help your team streamline your communication. Click here to schedule a consult, and we can help.

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.