Reaching Your Customers Where They Are


There may be nothing worse you can say to a marketer than, “Oh, I had no idea!” Marketing and communications is all about getting your internal message out externally to the right people in the right way.

While there are more communication platforms than ever, it’s harder than ever to get your message across effectively. When you’re in the pit of frustration because your customers just aren’t getting it, it’s time to reevaluate your strategy:

Are you assuming your customers know something you haven’t told them?

It’s easy to assume people know what you know. In fact it can be hard to check your blind spots and look at your internal assumptions objectively. Market research can be tremendously helpful in identifying these blindspots, and once they’re identified, course correction is a breeze.

Have you told your customers enough?

Repetition is the mother of all studies… and it’s also the key to effective communication. Most people need to hear something seven times before they’re ready to take action. But, as marketers, that can be easy to forget when we feel like the message has been communicated effectively.

Are you putting your message out where they’re most likely to interact with it?

Visibility is essential to great communication. If you can’t see the stop sign at the intersection, you’re just going to keep going (at your own peril). Finding ways to make sure your signage is in a clear and natural line of sight is key!

Are you delivering your message in a way that they’re receptive to?

The best communication in the world doesn’t mean a thing if it’s not delivered in the format the audience naturally engages with naturally. Finding places to come alongside our customers and deliver a message where it will add to their experience, not interrupt, is key.


If you’re in need of more effective communication in your business, we can help. Click here to sign up for a 15-minute call, on which we’ll help you inventory your communications methods and strategies, help you to better understand your target audience, and pinpoint some strategies for addressing the problems.

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.