Design
The Psychology of Color
Choosing your brand colors might seem like a decision that will only matter to you and your employees, but the reality is that color choice might be one of the most important decisions you make. Considering the psychological impact of the colors you choose for your brand, and ultimately for your promotional materials and digital…
Communication
Communicating Well: Choice Words
Whether you’re writing a quick promotion for a digital sign or an e-book, words are important. They’re vital to getting your point across clearly and effectively. Have you ever had a misunderstanding with a friend or loved one via text or email? I frequently use the words “pal” and “buddy” to refer to my friends…
Small Business
Communicating Well: Brand Voice
For a small business, sometimes getting any content out is nothing short of a miracle. After all, you spend your days thinking about your clients before yourselves and next thing you know, months have passed and your own marketing has been neglected. Perhaps you’re lucky enough to have an in-house marketing professional or an agency telling your story…
Retriever Users
Digital Signage Strategy Development
As you design your Retriever Digital Signage campaigns, you’ll want to make sure that you have an effective strategy for both the communication and the responsibility. First, decide how your logo will be displayed. If you have an organization-wide brand, you may want to incorporate the colors, text, and graphics into your slides. Perhaps the…
Design
Digital Signage and Pantone
Design focused individuals are aware of the trends in colors that are released every year. Perhaps you already know that for 2016 the Pantone color is not just one, but two colors. A warm and a cool. What does this have to do with Retriever Digital Signage? Everything! As you design your slide shows, consider…
Business Goals
Goals
Goal setting. The end of the year, fiscal or chronological, is one filled with plans for the future. We set personal goals, sales goals and business goals. We hope for improvement and to find our financial statements in the black. In order to do that, we must take the time to plan in advance with…
Digital Signage
3 Quick Content Refreshers
Retriever Digital Signage was created to help your organization communicate effectively. It is our goal to help you do away with static paper signs and create a communication campaign that is engaging and effective. We’ve created a variety of slides for you to use in your campaigns, jump starting the creative process and taking the…
Digital Signage
3 Challenges Translating Static to Digital
Many companies use their Retriever Digital Signage to support their Human Resource Department goals for communication with employees. As such, they are often in a position where they need to recycle memo content into Retriever Digital Signage content. As easy as this would seem, there are actually a few challenges that are encountered when transferring…
Business Goals
Turn Your First Impressions into ROI
Retriever Digital Signage affords you the opportunity to make that first impression dozens of times in a day. Version 2.0 has even faster turn around from slide input to slide display, so in even less time you can determine the return on your investment and make adjustments as needed. Do you realize that with each…
Business Goals
Using Retriever Digital Signage to Your Advantage with Branding
Your organization’s branding is the bread and butter of your marketing team (or person depending the size of your group). Branding determines your design motif, colors and public face. Consistency in your message is key, so establishing your brand communicates that you are organized and care about your product. Just as you have transferred your…