Human Resources

Three Factors Impacting Your Employees’ Attention


In the communication age, what should be easier – communicating – feels frustrating and it’s wasting a lot of time in your week. But it’s not, is it? In fact, you probably spend more time than ever repeating yourself and trying to roll out new policies.

Why is it so much harder to communicate with your team than it once was? There are a few key reasons you might be experiencing frustration in your business:

You’re only saying something once.

We live in an age where everyone has infinite people and companies competing for our attention. If you want to get your message to land, you need to repeat it a minimum of seven times.  But, seven times can feel pretty intense, so you need to find a way to automate the repetition so you’re saying it once, but people hear or see it seven times.

You aren’t grabbing their attention in the first place.

While there are more ways to communicate with your team than ever before, you also have more competition for their attention. People get hundreds of notifications every day from their devices and are often operating on information overload. Your employees are struggling to prioritize what’s most important when it comes to their own communication overload!

The reality is, that adorable baby video is going to win out on your boring HR announcement… unless you find a way to disrupt in a way that’s highly visual and engaging.

You’re not connecting with people emotionally.

Think about a commercial you remember in detail. It stuck with you because you felt something, because you remember the faces of the people in the commercial, because it was catchy, humorous, or emotional. The same is true for the messages you need to get across.

If you can tie your new policy to the reason why it exists, it will connect in a deeper, more impactful way. But, that does take a little bit of effort for you in how you tell the story behind the announcement.

We created Retriever Digital Signage specifically to solve these communication frustrations for Human Resources departments in manufacturing. If you’re tired of losing hours in your week to ineffective communication, let’s chat for 15 minutes and we’ll tell you about how we can help. Click here to schedule.

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.