If you’ve been in manufacturing for any length of time, you’ve noticed: it’s harder than ever to get the message across to your team. In the communication age, what should be easier – communicating – feels frustrating and it’s wasting a lot of time in your week.
Why is it so much harder to communicate with your team than it once was? There are a few key reasons you might be experiencing frustration in your business:
You aren’t capturing their attention.
While there are more ways to communicate with your team than ever before, you also have more competition for their attention. People get hundreds of notifications every day from their devices and are often operating on information overload. When that’s the case, it can be hard to figure out which messages are the ones that deserve our attention.
We see this problem specifically in industries that are still using paper bulletin boards and memos to try to get the word out. In the digital age, you simply have to be highly visible and digital to grab someone’s eye.
You’re only saying something once.
Because the communication landscape is flooded, repetition is critical to getting your message across. You see this every day as you repeat yourself to remind people of things they should know by now.
Rather than being personally responsible for the need for repetition of important messages, find a way to automate the repetition.
You’re not communicating in a memorable way.
Our brain responds differently to visually captivating imagery than it does to static text. So, when you have a message to communicate, leverage the power of the visual and tell your story with words and images or video.
We created Retriever Digital Signage specifically to solve these communication frustrations for Human Resources departments in manufacturing. If you’re tired of losing hours in your week to ineffective communication, let’s chat for 15 minutes and we’ll tell you about how we can help. Click here to schedule.