Banking

How Digital Signage is Helping Banks Improve Customer Experience

CCook | July 12, 2020

When a customer enters your bank, they likely have a one-track mind. They’re there to make a deposit, set up an account, withdraw funds, or perhaps to apply for a loan. But, your bank offers a variety of services and opportunities for customers that they’ll miss out on if they don’t have the opportunity to learn about them.

Waiting for your customers to need the services you offer is a missed opportunity for your bank, and that’s where marketing comes in. Marketing managers for banks have a big task, often coordinating multiple branches and locations with the same information. Static signage is cumbersome and can take days to get updated at every location.

Digital signage presents a tremendous opportunity for banks to educate their customers, promote their products and services and engage their communities within their walls.

Your customers come from all levels of wealth and financial literacy, and the wait time is the perfect opportunity to teach them about how to better manage their money, educate them about new policies, and security measures while they wait.

By letting your bank staff function as guides for your customers, rather than salesmen, you give your customers a more optimal experience. However, you know best what they may need and educating them about the services and opportunities available to them is key. Showcasing those things on your digital signage opens the door to a conversation about the services offered by your institution with information.

When your customers wait, you’re also able to express your brand in an authentic way. By showcasing your brand elements, brand colors, messaging, as well as your team, you give your customers a positive brand experience within your doors.

Digital signage is easy to update, ideal for banks because it can be instantly updated at any location from any computer. No more hauling around or shipping out signage to multiple locations and waiting for it to be displayed.

We’d love you to help your financial institution communicate more effectively with digital signage. Click here to schedule a free consult.

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.