Design
4 color picking tips!
Words and pictures are often touted as the best communication methods, but what we don’t realize is that behind, between and all around those words and pictures are colors. Colors tell us a story that words cannot. With color you can create an impact that will become a valuable tool in your branding arsenal. People…
Other
How to Use Digital Signage for Allergy Information
Managing the nuances of marketing in the food world is challenging enough, but in recent years, food allergies has added to the mix. An estimated 15 million Americans have food allergies, and although there is no clear answer for them, restaurants are often the backdrop for the dramatic confusion that can result if they are…
Restaurants
How to Integrate Point of Sale Slides and Increase Customer Loyalty
The last time you visited a restaurant, did your eyes catch and stay on the screens above the bar? Are you like me and have to sit facing those screens? I can barely keep up with the conversation because I am completely mesmerized by the signs in front of me, and according to the 2013…
Digital Signage
10 Grammatical Errors That Can Make or Break Your Digital Signage
In advertising, content is often declared King of the Priorities, but let’s take a moment to review some common grammatical errors that serve to negate your witty ad campaign by making you appear ignorant. Did that sound harsh? I apologize, but many of these errors will reduce the professional appearance of the slides on your…
Higher Ed
The Retriever and Interactive Kiosks
When the parents of today send their children off to college, it will be an entirely new world. And not like the world sung about in Disney’s Aladdin, this is a world that is rapidly evolving to phase out the non-technological and create a learning environment that is increasingly digitized. Which, as I observe the…
Business Goals
Tell your Company’s Story with Digital Signage
Every company has a story to tell, and the most captivating story you can tell is your own. How well do your patrons know YOU? They want to connect with you. They want to know that your company has a history worth sharing. People connect to the personal stories, so take a moment and design…
Business Goals
4 tips for Reducing Inventory Loss
You know the saying “A picture is worth a thousand words”? If a static picture is worth that, then imagine what a slide on your Retriever Digital Signage would be worth for your restaurant! Milk is a loss leader for the average grocery store. But that’s why it’s at the back of the store so…
Business Goals
Digital Organization – Not just for Springtime anymore!
With each season comes the desire for fresh content and now is certainly the time to step back and evaluate your Retriever Digital Signage messages for efficacy in communication. Just as it is easy to get in a rut with your own daily habits, it’s a slippery slope in your digital communications. Taking a seasonal inventory will afford you…
Digital Signage
5 Ways of Measuring Impact
If you follow the social media outlets of any successful blogger, company or lifestyle expert, you’ll notice that their profiles are often featuring a question of the day or some other conversation starter. In the digital signage world, we call this marketing strategy a “call to action”. Perhaps you’ve never considered using this method for…
Digital Signage
How to use Digital Signage to Write Your Own Story
Recently, I read a blog post by Seth Godin where in less than 100 words made one of the most poignant statements in the business world: do not be the cure, be the story. “The plumber, the roofer and the electrician sell us a cure. They come to our house, fix the problem, and leave….