Retriever Users
10 Commonly-Made Grammatical Errors
Nobody’s perfect, and we’ve made these errors too. But, in the digital age, poor grammar is an instant chip on your credibility. Bookmark this and reference back when you’re unsure! Your/You’re – “Your” is a possessive pronoun, as in “your car” or “your desk“. “You’re” is a contraction of “you are“. For example: “You’re screwing up your writing…
Design
Pro-Tips for Typing Great Messages
So, you have your Retrievers up and running and you’re already noticing that people actually know about the things you’ve been communicating – win! Ready to take it to the next level? Here are our pro-tips for signage that communicates effectively: 1. Choose your Typeface Wisely – Your message needs to be readable, so select a…
Retriever Users
5 Ways to Polish Your Digital Signage
You’ve already got your digital signage up and running and you know what you’re doing. Here are some tips to take your signage from good to great! 1. Proof-read The meaning of a sign with grammatical errors and misspellings instantly changes from the message you intended to “we don’t know what we’re doing.” In the…
Small Business
Digital Signage Doesn’t Have to Be Difficult
As small business owners, we know what it feels like to wear all the hats. Small business owners are at once the CEO/CFO/COO/VP of Marketing/Secretary and more. It’s critical for a jack-of-all-trades that whatever they do to promote their business is easy, fast, and effective so that they can spend their time on other things. We created the Retriever Digital Signage to be…
Design
How to Turn Yourself into a One Person Graphic Design Department
No money in the marketing budget to hire a graphic designer? No worries! You can create eye-catching and beautiful signage simply, even if graphic design isn’t your thing. Here are three tips for amping up your graphic design for your Retriever screens: 1. Less is more Remember, your digital signs don’t have to be the encyclopedia – their job…
Retriever Users
Marketers Love Digital Signage, As Long as It’s Easy
In the past decade, a wealth of new advertising tools have exploded into our culture, and that’s a good thing… mostly. Marketing professionals can barely bat their eyes without having a new tool roll out, a new channel, a new option. It’s an amazing time to be a marketer, but also a bit dizzying. Many of the most effective tools are…
Auto Dealerships
3 Reasons Auto Dealerships Love Digital Signage
Consumers make buying decisions differently in the 21st century: they do the research at home, they shop your dealership and others before they ever set a foot on the lot, and they probably think they’re the expert. Successful dealerships are taking this challenge in stride, and one way they’re doing that is through strategically placed digital signage….
Restaurants
Restaurants, Own Your Four Walls Marketing
I was in a pizza place recently, looking over the menu. As I was trying to make my decision about which pizza to order, a competitor’s pizza came on the screen in front of me for a lower price than the restaurant I was sitting in. So, I asked the waitress if they’d match the price of their…
Retriever Users
Digital Signage Strategy Development
As you design your Retriever Digital Signage campaigns, you’ll want to make sure that you have an effective strategy for both the communication and the responsibility. First, decide how your logo will be displayed. If you have an organization-wide brand, you may want to incorporate the colors, text, and graphics into your slides. Perhaps the…
Design
Color and Contrast
Last week, we talked about the Pantone color of the year and how to incorporate it into your Retriever Digital Signage design. But talking about color wouldn’t be complete without talking about HOW the colors work together. When designing your slides, you need to consider how readable the color combinations really are. Pantone may say…