Marketing
The Secret to Engagement
It can be tempting to focus all your messaging around the same central point: “Buy our stuff!” In reality, when your message is one note, you’re communicating to your customers that you only have one thing to say, and they’re tuning out. Building a relationship with your customers is about a dialogue, back and forth. When you dialogue with a friend,…
Banking
Three Ways Banks Should Be Using Digital Signs
From the time someone walks into the door or pulls into the drive-thru of your bank, you have an opportunity. The built in wait time at a bank is expected by your customers, but many banks don’t take advantage of the opportunity to educate and engage their customers during that time. Successful banks are using…
Business Goals
5 Ways to Boost Sales with Digital Signage
We all know the holidays are the most critical sales period of the year for many retailers, and we want to see you succeed! Here are five ways to boost your sales this season capitalizing on your digital signage: 1. Highlight special items If you carry special products during the season that you’d like to showcase, don’t let them…
Other
Customize the Salon Experience
Every 6 weeks, I visit my favorite salon for a cut & color with the best stylist in the world. I have two small children at home, so carving out two hours for pampering is such a treat. When I arrive at the salon, it’s typical for my stylist to be wrapping up with the client…
Retail
Digital Signage: Keeping Retailers Vibrant in a Changing Economy
The retail industry is being forced to reimagine its business model as it faces the persistent challenge of serving local customers in worldwide marketplace that includes online competitors. Nationwide, retail stores are closing at an alarming rate three times that of even a year ago. National brands like Payless, The Limited, Sears, and dozens more…
Business Goals
Turn Your First Impressions into ROI
Retriever Digital Signage affords you the opportunity to make that first impression dozens of times in a day. Version 2.0 has even faster turn around from slide input to slide display, so in even less time you can determine the return on your investment and make adjustments as needed. Do you realize that with each…
Business Goals
Using Retriever Digital Signage to Your Advantage with Branding
Your organization’s branding is the bread and butter of your marketing team (or person depending the size of your group). Branding determines your design motif, colors and public face. Consistency in your message is key, so establishing your brand communicates that you are organized and care about your product. Just as you have transferred your…
Business Goals
Is Your Waiting Area Too Vanilla?
Vanilla. The plainest of flavors. The description used for bland, boring and plain. Is that the impression you want those visiting your organization to derive from your waiting area? Do you want them to sit there, reading old copies of Redbook and Newsweek? Or worse, do you want them craning their necks to see reruns…
Other
How to Use Digital Signage for Allergy Information
Managing the nuances of marketing in the food world is challenging enough, but in recent years, food allergies has added to the mix. An estimated 15 million Americans have food allergies, and although there is no clear answer for them, restaurants are often the backdrop for the dramatic confusion that can result if they are…
Business Goals
Tell your Company’s Story with Digital Signage
Every company has a story to tell, and the most captivating story you can tell is your own. How well do your patrons know YOU? They want to connect with you. They want to know that your company has a history worth sharing. People connect to the personal stories, so take a moment and design…