Marketing
The Biggest Communication Problem Facing Marketers
We know how frustrating it can be: you’re spending 40+ hours a week and trying to get a message across to your customers. And, despite being diverse and creative in your efforts, you still hear the same thing: “I had no idea!” Despite the fact that there are more communication platforms than ever, it’s harder…
Retriever Users
Why Your Existing Customers Go to the Competition
We’ve all been there. We think our loyal customers know what services or products we offer and then we’re caught off-guard when we find out that they’ve gone to a competitor for something we could do for them. When that happens, a business questions their quality, pricing, or the loyalty of the customer, when in…
Retail
Changing the Game for Retail
Business owners who have worked in retail for a long time all agree – business looks different today than it did ten years ago. The dawn of the digital age has ensured that only the fittest retail businesses have endured. What are they doing differently than their competition? Retail businesses that have evolved to communicate…
Marketing
How to Create Digital Signage to Support Your Marketing Strategy
Marketing in the digital age is no simple task – it requires thoughtful coordination of outbound and inbound strategies in order to ensure that your product is meeting the marketplace with the right message, the right price, and right positioning. Today’s marketer has a robust toolkit… and limited time and budget. When we created Retriever…
Business Goals
How to Crowdsource Engaging Content
Creating fresh and engaging content for your digital signage on a regular basis will help to keep the people viewing it engaged, which can feel like a daunting task, but it doesn’t have to be the case. Whether your digital signage is aimed to engage your customers, your employees, your students, or someone else entirely,…
Business Goals
3 Simple Ways to Gain New Customers
At Retriever Digital Signage, we’re invested in the growth of our customers. When their businesses thrive, we celebrate! Our Retriever platform was designed with this in mind. Our company, DRM Productions, has created content to help businesses communicate more effectively for nearly four decades. When the market presents a need for a new way to communicate, we take…
Communication
The Key to Breaking Through the Clutter
We experience it every day – everywhere we look, something is fighting for our attention. Billboards, phone notifications, junk mail, emails, memos, ads… for our own sanity, our brains begin to tune it all out. But, when that happens, we also start to miss the important bits – the critical messages, the key updates, or the opportunities to connect that…
Digital Signage
Retire Your Pushy Salesman – Adopt a Retriever!
One of our clients relayed this in-store experience she had while she was buying a new cell phone: I had ordered my new cell phone online and was picking it up in the local retail store. While I waited for them to bring the phone out, I was perusing the cases that they had in stock, thinking that…
Retail
Three Reasons Your Store Should Use Digital Signage
It comes as no surprise to any retail business that times have changed. Customers shop differently today than they did in any previous decade. Your store now not only competes with your local competitors, it’s a part of a worldwide marketplace that exists online simultaneously with your physical storefront. Your customers make decisions about your product and whether they’re…
Digital Signage
Five Creative Ways to Utilize Digital Signage
While many of our customers utilize Retrievers to replace their paper-congested bulletin board, there are also some creative, outside-the-box uses for digital signage that might surprise you! If you’ve considered integrating Retrievers into your communications strategy, you’ll want to consider some of these uses for your business. Digital Menus Whether you’re fast food, fast casual, or just running a concessions stand,…
Marketing
The Secret to Engagement
It can be tempting to focus all your messaging around the same central point: “Buy our stuff!” In reality, when your message is one note, you’re communicating to your customers that you only have one thing to say, and they’re tuning out. Building a relationship with your customers is about a dialogue, back and forth. When you dialogue with a friend,…
Banking
Three Ways Banks Should Be Using Digital Signs
From the time someone walks into the door or pulls into the drive-thru of your bank, you have an opportunity. The built in wait time at a bank is expected by your customers, but many banks don’t take advantage of the opportunity to educate and engage their customers during that time. Successful banks are using…
Business Goals
5 Ways to Boost Sales with Digital Signage
We all know the holidays are the most critical sales period of the year for many retailers, and we want to see you succeed! Here are five ways to boost your sales this season capitalizing on your digital signage: 1. Highlight special items If you carry special products during the season that you’d like to showcase, don’t let them…
Other
Customize the Salon Experience
Every 6 weeks, I visit my favorite salon for a cut & color with the best stylist in the world. I have two small children at home, so carving out two hours for pampering is such a treat. When I arrive at the salon, it’s typical for my stylist to be wrapping up with the client…
Retail
Digital Signage: Keeping Retailers Vibrant in a Changing Economy
The retail industry is being forced to reimagine its business model as it faces the persistent challenge of serving local customers in worldwide marketplace that includes online competitors. Nationwide, retail stores are closing at an alarming rate three times that of even a year ago. National brands like Payless, The Limited, Sears, and dozens more…
Business Goals
Turn Your First Impressions into ROI
Retriever Digital Signage affords you the opportunity to make that first impression dozens of times in a day. Version 2.0 has even faster turn around from slide input to slide display, so in even less time you can determine the return on your investment and make adjustments as needed. Do you realize that with each…