Digital Signage
Once, Twice, Three Times for Variety
In the 1970s, a man named Dr. Herbert Krugman was studying the effects of attention and learning via GE’s advertising campaigns. He was able to break down what he saw into a three-exposure rule that can be explained very simply: The first time a message is seen the viewer thinks, “What is it?” The first…
Business Goals
Reaching goals through digital signage
When you lay out your business model, every facet is designed to lay the groundwork that will build up your company’s success. For every option you consider for your advertising plans, you must determine the your ultimate goal. Is it to increase your patronage? Engage an audience or staff? Or are you selling a service…
Business Goals
Digital Signage ROI: For your visitors
As a business owner, you are constantly making decisions based on what is best for your company. Any investment is researched based on what the case studies show your benefits will be. When a new marketing tool is new to the business circuit, it makes sense that you would seek out information on what the…
Digital Signage
Tips for Spending the Holidays with Retriever Digital Signage
Holiday shopping is in full swing and many businesses are looking for a way to stand out. Special promotions, advertising gimmicks and flashy signs… you consider everything. Really, you must if you are planning to make the holiday shopping season a success! If you are considering adding Retriever Digital Signage to your business, there are…
Digital Signage
Why should you choose digital signage?
In the world of advertising, staying ahead of the curve is necessary. But in order to do so while keeping yourself in the black, you’ve got to combine your communication and sales in a manner that is effective enough to increase awareness about your services and draw in new customers. Visual Communication All day we…
Uncategorized
Invasion of the Alien Bees!
Alien Bees have invaded the studios of DRM Productions. These high-powered flash heads supply more than enough output to illuminate any set or object with more depth of field options. DRM has armed the team with Pocket Wizards to keep these Aliens under control. The Pocket Wizard can wirelessly fire and set the output illumination…
Restaurants
Going Digital – Menu Boards
Every night while we watch tv, the air waves are punctuated with advertisements for food. And then suddenly, I know what I want for supper on Saturday night. The visual, complete with gooey cheese or sizzling steak, makes the decision for me. It chooses the restaurant and my meal without much difficulty. In the same…
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“I’m just looking.”
Allison Grabel slipped into her local furniture store in search of a couch. In the current economy, she didn’t have a large budget, so she was hoping to figure out what the sales were without drawing much attention or pressure. She tried not to make eye contact, but it was too late. As the friendly…
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Everybody Does It, Professionals Do It Right!
Cell phones, pocket cameras and handheld video recorders are everywhere. These and other image devices are so easy to use that anyone can shoot a picture or take a video. Who needs a professional? You do! When it counts, a professional has the equipment and know how to get the image or video you want,…
Banking
Case Study: Mechanics Bank
The Pursuit of Excellence Mechanics Bank in Mansfield, Ohio, is the last locally owned bank in Richland County. Their marketing states, “The only one we answer to is you.” They back that motto with an unrelenting pursuit of excellence in every possible way. Mechanics strives to enrich the lives of the people and the communities…