Restaurants
Going Digital – Menu Boards
Every night while we watch tv, the air waves are punctuated with advertisements for food. And then suddenly, I know what I want for supper on Saturday night. The visual, complete with gooey cheese or sizzling steak, makes the decision for me. It chooses the restaurant and my meal without much difficulty. In the same…
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“I’m just looking.”
Allison Grabel slipped into her local furniture store in search of a couch. In the current economy, she didn’t have a large budget, so she was hoping to figure out what the sales were without drawing much attention or pressure. She tried not to make eye contact, but it was too late. As the friendly…
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Everybody Does It, Professionals Do It Right!
Cell phones, pocket cameras and handheld video recorders are everywhere. These and other image devices are so easy to use that anyone can shoot a picture or take a video. Who needs a professional? You do! When it counts, a professional has the equipment and know how to get the image or video you want,…
Banking
Case Study: Mechanics Bank
The Pursuit of Excellence Mechanics Bank in Mansfield, Ohio, is the last locally owned bank in Richland County. Their marketing states, “The only one we answer to is you.” They back that motto with an unrelenting pursuit of excellence in every possible way. Mechanics strives to enrich the lives of the people and the communities…
Schools
High School Uses Digital Signage to Communicate with Students
Clear Fork High School saw the potential of digital signage several years ago. They were one of the first customers of a new product on the market at that time called, Retriever Digital Signage. With thanks to the Clear Fork Athletic Boosters, the high school in Bellville, Ohio, now has an athletic wall of fame…
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DRM Video Wins Top Honors in Ohio
The Video Award of Excellence was given to Richland Newhope for their production, “Possibilities.” The video was produced for the agency by DRM Productions. The award was given during the Ohio Association of Superintendents of County Boards of Developmental Disabilities meeting in March. The award was given by Ohio Public Images Network. They were organized…
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DRM Productions Wins Bronze at National Competition
The Mansfield Reformatory and DRM Productions won Bronze in the Arts Entertainment and Recreation category at the annual Digital Signage Expo. Held each year in Las Vegas, Nevada, DSE recognizes the best use of digital signage through the APEX Awards. In January, DRM Productions and the Reformatory were notified they were a finalist in their…
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Bed Pans No Obstacle
Like many medical facilities, MedCentral Health System in Mansfield, Ohio, works hard to stay connected to staff, patients, and their families. It is an organization employing 2,000 people in three facilities in two cities. The main hospital spans multiple floors, with surgery, emergency and treatment rooms spread throughout covering hundreds of thousands of square feet….
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Return On Investment
Return on Investment in Digital Signage is a complicated topic. Sure there are calculators out there to make the numbers make sense based on selling ads, or expected sales increases. However, there are so many different markets that Digital Signage can benefit, and thus there are many types of returns that digital signage can bring….
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Expandability
When you buy anything wouldn’t it be great to have built in expandability. Think of it. You buy a car as a newlywed and bingo it expands with each additional child. Built in room for the car seat, strollers, diaper bags etc. Some things do have that expandable in their design. One such system should…