Digital Signage
5 Ways of Measuring Impact
If you follow the social media outlets of any successful blogger, company or lifestyle expert, you’ll notice that their profiles are often featuring a question of the day or some other conversation starter. In the digital signage world, we call this marketing strategy a “call to action”. Perhaps you’ve never considered using this method for…
Digital Signage
How to use Digital Signage to Write Your Own Story
Recently, I read a blog post by Seth Godin where in less than 100 words made one of the most poignant statements in the business world: do not be the cure, be the story. “The plumber, the roofer and the electrician sell us a cure. They come to our house, fix the problem, and leave….
Digital Signage
3 Common Mistakes and How to Fix Them
For any ad campaign, there is a moment where the creators wonder if it will be successful. All the work put into the graphics, copy and distribution makes failure an even more unappealing result! With the Retriever Digital Signage, you can still realize if a campaign isn’t as successful as you had hoped, but you…
Small Business
When one size isn’t the right size
If you’re a small business owner, you understand how important it is to make sure your patrons feel they are getting your full service. You also understand how challenging it can be to balance all the different needs that enter your business. As a growing business or one that is already reaching a large number…
Retriever Users
Building a Playlist? Ask these questions first!
Once your Retriever Digital Signage is installed, you are ready to start your own playlist! This is a time to have fun, get creative and take advantage of your new marketing tools. If you are new to the world of marketing digitally, decisions about what to include or the play order could be daunting. But…
Retriever Users
Managing your Queue with the Retriever
In survey by TTV Marketing, digital signage is now used in some way in 78% of businesses. Half of those businesses plan to increase their digital signage budgets this year alone. Why? Because in the same survey, TTV Marketing found that the recall rate of digital signage was 52%! Compared to the next highest, television…
Churches
Digital Hallelujahs
Growth and change is inevitable in any group of people; and churches are no exception. In the 90s, it was considered huge if you were integrating power point into your services to share worship lyrics and sermon points. Today, we have another option for you: Retriever Digital Signage. Many churches are finding it wasteful today…
Design
10 Ways to Improve Your Content Creation
Because we at DRM Productions have designed the Retriever Digital Signage to be accessible and easy to manage for someone with general computer skills, we thought you might like a few extra tips on how to design your slides! • Graphics should be interesting but simple • Text must be clear • Imagery should be…