Digital Signage
3 Challenges Translating Static to Digital
Many companies use their Retriever Digital Signage to support their Human Resource Department goals for communication with employees. As such, they are often in a position where they need to recycle memo content into Retriever Digital Signage content. As easy as this would seem, there are actually a few challenges that are encountered when transferring…
Digital Signage
10 Grammatical Errors That Can Make or Break Your Digital Signage
In advertising, content is often declared King of the Priorities, but let’s take a moment to review some common grammatical errors that serve to negate your witty ad campaign by making you appear ignorant. Did that sound harsh? I apologize, but many of these errors will reduce the professional appearance of the slides on your…
Digital Signage
5 Ways of Measuring Impact
If you follow the social media outlets of any successful blogger, company or lifestyle expert, you’ll notice that their profiles are often featuring a question of the day or some other conversation starter. In the digital signage world, we call this marketing strategy a “call to action”. Perhaps you’ve never considered using this method for…
Digital Signage
How to use Digital Signage to Write Your Own Story
Recently, I read a blog post by Seth Godin where in less than 100 words made one of the most poignant statements in the business world: do not be the cure, be the story. “The plumber, the roofer and the electrician sell us a cure. They come to our house, fix the problem, and leave….
Business Goals
Keep your communication out of the trash
You and I know that our world is a fast-paced, instant communication place to be. Gone are the days of people standing around a bulletin board scribbling notes into their day timer. For that matter, the days of people actually sitting down and reading all the emails in their inbox are also gone. If you…
Digital Signage
3 Common Mistakes and How to Fix Them
For any ad campaign, there is a moment where the creators wonder if it will be successful. All the work put into the graphics, copy and distribution makes failure an even more unappealing result! With the Retriever Digital Signage, you can still realize if a campaign isn’t as successful as you had hoped, but you…
Digital Signage
How-Tos go Digital
No matter how you are using your Retriever Digital Signage in your company, there are always ways to spice up your content. But there are only so many tidbits and fun applications that you can share, so a great way to keep the interest is to host a series of “how-tos”. Instead of the usual…
Digital Signage
Now what?
So you have your brand-spanking new Retriever Digital Signage all set up, your slides are running and people are commenting on how it brightens up your business with it’s newness, but now what do you do? The whole point of using digital signage is to open up pathways for communication that is dynamic and clear….
Digital Signage
Three Things Miley Cyrus Can Teach Us About Digital Marketing
For every generation there is the performer that hogs the news feeds, capturing our attention (or disgust) with their every move. For this generation, it would seem that Miley Cyrus is the performer who has latched on the attention and has no intention of letting go. Regardless of your personal feelings for this former Disney-star-turned-topic-du-jour,…
Digital Signage
Crisp and Clear: Uncluttered Digital Signage
With the Retriever Digital Signage in your business or company, you have a captivating method of communication. It’s relevant, simple to use, and perfectly customizable. But with all those fantastic details, you need to keep in mind a few tips on how to make your Retriever Digital Signage the most appealing with it’s communication goals….